AJCR features more than 100 Malaysian and Asian high quality case studies focusing on business and management challenges faced by all type of organisations. Suitable to be used for teaching in universities and training for leaders.
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Current Issue
Volume 11 No. 1 2018
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Recent Issues
Case Types
EcoShoppe Marketing A Case Study of Viral TikTok Marketing
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Bagaimana Jarak Perjalanan Mempengaruhi Keluasan Pemandangan Seseorang?
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The Hairy Bear Scare – Learn The Sounds, Read The Words, Enjoy The Stories
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Apabila Ketam Mengajar Anak Berjalan Lurus
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If You Were in My Shoes
A qualitative case study method is predominantly used in the field of education, political sciences, sociology, anthropology, organisational studies, industrial relations and so forth (Yin,…
Seeing is Believing
Many of this literature is focus on the conceptual and theoretical aspects of case study approach. There is less emphasis on the practical and challenges…
Spendsure Cash and Carry Sdn. Bhd
These difficulties will include ethics dilemma, the accessibility to the organisation, conducting interview with research participants, observation and documentary access. At the same time, some…
U-World Travel…Into Uncharted Territory
Difficulties will include ethics dilemma, the accessibility to the organisation, conducting interview with research participants, observation and documentary access. A qualitative case study method is…
TENAGA Nasional Berhad’s Debt Woes
Ethics dilemma, the accessibility to the organisation, conducting interview with research participants, observation and documentary access. A qualitative case study method is predominantly used in…
e-Pay Malaysia: Asian Expansion and Challenges
The concept of case study and its significant in the industrial relations field. A qualitative case study method is predominantly used in the field of…
Beyond Your Cup of Tea
At the same time, some solutions for the above difficulties will be suggested in order for future researchers to prepare themselves before conducting research in…
Powerforce Malaysia: Managing Organizational Dynamics
It will expand the theoretical aspect of case study by examining the practical issues and difficulties that the researcher experienced in the field. A qualitative…
A Cooperative on the Move
The conceptual and theoretical aspects of case study approach. A qualitative case study method is predominantly used in the field of education, political sciences, sociology,…
The Clock is Ticking
The concept of case study and its significant in the industrial relations field will be explained. A qualitative case study method is predominantly used in…
Turnaround Strategy: A Case of Hillview Sdn Bhd
Literature is focus on the conceptual and theoretical aspects of case study approach. A qualitative case study method is predominantly used in the field of…