EcoShoppe Marketing A Case Study of Viral TikTok Marketing

By: 
Ismail Harun
, 
Munirah Azmi

Abstract

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Keywords: a good cup of tea, business costing, knowledge management
Ismail Harun
Universiti Utara Malaysia
Munirah Azmi
Universiti Putra Malaysia

References

Cassell, C. and Symon, G. (Eds.). (1994) Qualitative methods in organizational research: a practical guide. London: Sage Publications.

Chew, I.K.H. and Horwitz, F.M. (2004) Human resource management strategies in practice: case-study findings in multinational firms, Asia Pacific Journal of Human Resources, 42(1).

Darlington, Y. and Scott, D. (2002) Qualitatve research in practice: stories from the field. Crows Nest, NSW: Allen & Unwin.

Denzin, N.K. and Lincoln, Y.S. (Eds.). (1998) Strategies of qualitative research. London: Sage Publications.

Hartley, J. (2004) Case study research. In C. Casell & G. Symon (Eds.), Essential guide to qualitative methods in organisational research. London: Sage Publications.
Status: publish
Publish Date: January 12, 2023
Article Type: Case Research
ISSN:
DOI: